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Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study

Publication Type:

Journal article


Journal of Universal Computer Science




The paper explores the application of Web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting. It analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the principles of the Social Web under the light of the emerging product development trends. Further it introduces the concept of Engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach to support early stage design decisions within virtual and cross- functional product development teams. The lessons learned collected from a cross-company study highlight how to further developblogs, wikis, forums and tags for the benefit of new product development teams, highlighting opportunities, challenges and no-go areas.


author = {Koteshwar Chirumalla},
title = {Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study},
isbn = {0948-695x},
volume = {17},
number = {4},
pages = {548--564},
month = {February},
year = {2011},
journal = {Journal of Universal Computer Science},
url = {}