Integrating industrial design strategy within Innovation and Product Realization
Status:
on-hold
Start date:
2009-09-01
End date:
2014-08-31
The management of design could be seen as a competitive advantage, as it bridges competences of engineering, innovation and marketing. Yet, design plays a minor role, if any in technology-intensive companies. Therefore, this research will explore which practices enable a better search for how technology can be transferred into new domains of applications, from an innovation and design perspective.
| First Name | Last Name | Title |
|---|---|---|
| Roberto | Verganti | Professor |
| Ragnar | Tengstrand | Senior Lecturer |
| Sten | Ekman | Senior Lecturer |
| Åsa | Öberg |
Apr 2014