You are required to read and agree to the below before accessing a full-text version of an article in the IDE article repository.

The full-text document you are about to access is subject to national and international copyright laws. In most cases (but not necessarily all) the consequence is that personal use is allowed given that the copyright owner is duly acknowledged and respected. All other use (typically) require an explicit permission (often in writing) by the copyright owner.

For the reports in this repository we specifically note that

  • the use of articles under IEEE copyright is governed by the IEEE copyright policy (available at

  • the use of articles under ACM copyright is governed by the ACM copyright policy (available at

  • technical reports and other articles issued by M‰lardalen University is free for personal use. For other use, the explicit consent of the authors is required

  • in other cases, please contact the copyright owner for detailed information

By accepting I agree to acknowledge and respect the rights of the copyright owner of the document I am about to access.

If you are in doubt, feel free to contact

Experience Feedback Loops in the New Product Introduction Process

Research group:

Publication Type:

Conference/Workshop Paper


24th International Conference on Production Research


Prior research has identified the reuse of past experiences as a remarkable driver for achieving high levels of maturity for both product and production systems. Many companies put effort into capitalizing their own experiences through nurturing feedback loops and learning mechanisms at different phases in the new product introduction process. Although literature highlights the impact of feedback loops on the performance of new product development, there is limited research about how firms utilize the concept of feedback loops in the new product introduction process. The purpose of this study is therefore to explore the current available practices of feedback loops at different phases in the new product introduction process. This study was performed in close collaboration with a global manufacturing company that is responsible for the introduction of new products. The paper presents the identified feedback loops and mechanisms that are working well and not working well in the new introduction process. Further, based on the empirical data, this paper points out the significant feedback loops that are important for the case company to work with in the future.


author = {Koteshwar Chirumalla},
title = {Experience Feedback Loops in the New Product Introduction Process},
month = {July},
year = {2017},
booktitle = {24th International Conference on Production Research},
url = {}