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Business Model Innovation in the Cloud


Christer Nygren, Anders Kettis , Catharina Limmerfelt , Erik Lindhult

Publication Type:

Conference/Workshop Paper


INFORMS Annual Meeting 2013


Information and communication technology (ICT) and cloud data change the way innovation occurs in traditional industrial companies. This paper presents a case study in the development of a web platform for enabling service innovation and increased customer interaction in a global industrial company, ABB. It describes a model for how an ICT platform, enables new service oriented business model innovation, increasing value creation for customers and new ways for capturing of value for the company.


author = {Christer Nygren and Anders Kettis and Catharina Limmerfelt and Erik Lindhult},
title = {Business Model Innovation in the Cloud},
month = {October},
year = {2013},
booktitle = {INFORMS Annual Meeting 2013},
url = {}