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Visual Intention in Moving Image Editing and Eye-tracking Methodology

Research group:

Publication Type:

Conference/Workshop Paper


IV 2010 Information Visualizations


IEEE Proceedings


Moving images production teams’ skills in directing the visual perception of viewers have been confirmed lately through eye-tracking methodology. One interest lies in explaining the use of different techniques by the production team for its realization of visual intentions. These intentions are however many in most moving images. This paper undertakes the development of a method for grasping the film or video editors’ intentions with the editing of moving images, and has been carried out as an exploratory study. The method suggested considers conventions of the trade, observational study with running screen-dump and proximate interviews with editors on specific edits, as well as the testing of moving image sequences where the intention of each edit point is known. The test is conducted on viewers, with the use of eye-tracking techniques. The findings are that the method should be useful in distinguishing between when the editors’ grip on the audience is firm, and when it is rather vague. But the method also suggests new aspects of understanding the viewers’ gazes when watching moving images.


author = {Thorbj{\"o}rn Swenberg},
title = {Visual Intention in Moving Image Editing and Eye-tracking Methodology},
editor = {Ebad Banissi, Stefan Bertschi, Remo Burkhard, John Counsell, Mohammad Dastbaz, Martin Eppler, Camilla Forsell, Georges Grinstein, Jimmy Johansson, Mikael Jern, Farzad Khosrowshahi, Francis T. Marchese, Carsten Maple, Richard Laing, Urska Cvek, Marjan Trut},
pages = {381--387},
month = {July},
year = {2010},
booktitle = {IV 2010 Information Visualizations},
publisher = {IEEE Proceedings},
url = {}