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Demystifying Innovation and Design - the Importanze of Visualization in Ideation and Conceptual Design

Research group:

Publication Type:

Conference/Workshop Paper


12th International Design Conference


The Design Society


This paper will discuss how design and design thinking can contribute to an innovative development process in a conscious, controlled, and cost effective way. The subject will be reviewed from a theoretical and a practical point of view. In order to analyse and build an understanding of the design thinking phenomenon in practice, the paper will analyse a case study based on interviews at IDEO, a company successful in its work with innovative development using design thinking and comparing this with generic success factors and Schön’s paradigm of the reflective practice.


author = {Anders Wikstr{\"o}m and Mats Jackson},
title = {Demystifying Innovation and Design - the Importanze of Visualization in Ideation and Conceptual Design},
month = {May},
year = {2012},
booktitle = {12th International Design Conference},
publisher = {The Design Society},
url = {}